Which Man Are You?

Producer / Director / Art Director

The problem - I needed to create an advert for a major retailer that had a wide demographic of customers, everything from a timeless man buying a trench coat to a teenage guy buying a pair for sport trainers.

The solution - Create an aspirational campaign where we ask the consumer, Which Man Are You? This not only lets the consumer have brand affinity to who they think they are it also allows them to be aspirational to the man that they aspire to be in the future.

As part of the campaign I made the video interactive where you can chose which man you want to explore next, this led to a specific film made for that man i.e The Modern Man, The Adventurous Man, The Rugged Man and The Gentleman.