Executive Producer
Producer / Creative Director / Post Supervisor
Refreshing the entire imagery suite for Virgin Atlantic was one of my biggest challenges. It was my job to take the existing imagery and elevate them into something fresh, new and ultimately Virgin.
I decided to remove models from the image to make the seat feel more inviting and to give the product chance to speak for itself. I identified that you are instantly judging the model sat in the seat and the image would lose clarity if anything other than the seat was present.
This particular shoot was pulled together with limited time and was turned around in a matter of days for a global press launch.