Executive Producer
Producer / Director
The Problem - Virgin Atlantic wanted to launch their new A350 product by showcasing the last three years it has taken the design team to think of every detail going into the design. The film would be shown in a cinema setting before viewers go in to experience the product for real, because of this they didn’t want to show the full product and ruin the big reveal. The initial brief was for a documentary style video but I wanted to push the stakeholder creatively to create something more iconically Virgin Atlantic.
The Solution - Create a piece of content where all the different design and developmental pieces are displayed in an exhibition style setting, deconstructing the elements and peaking interest for the viewer. I wanted to invoke emotion and create excitement about the product as well as give insight into all the hard work that has gone into developing the product.