Summer Sale 2018

Producer / Photographer

The Problem - Virgin Atlantic needed a creative photographing for their summer sale in 2018. They knew they wanted to feature larger than life elements that represented the different cities the sale fares were flying to, especially New York, Miami and Boston.

The Solution - We would create miniature scenes to bring these cities to life. I wanted the scenes to feel animated and have depth, so you could actually imagine yourself as one of the little people in the images.

The campaign succeeded targets and sale targets were hit, the creative was used in key out of home placements including Clapham Junction and key sites in Manchester and was used in all digital paid advertising campaigns, CRM campaigns and ATL campaigns.