Producer / Creative Director
The Problem - Virgin Atlantic needed a suite of imagery to launch with the worlds media for their global press launch of the brand new A350. There is no physical plane ready to shoot the actual product on.
The Solution - We would produce a photoshoot on the Virgin Atlantic A350 training rig and make the product feel like an aircraft through styling, light and retouch.
We had 1 day to turn these images around and needed intensive retouch work including adding depth with light and other elements such as the screen and window graphics. Each image has 6 variants built on layers, you can turn the crew on and off, close & open the privacy door, add prop dressing and add other elements. For the loft space we had to add in a CGI aircraft door as there is not one there in the training rig and we also had to add a CGI screen in the sleep image.